Understanding museum visitor behavior

Many museums offer their visitors the use of a mobile guide to enhance their visit experience. Novel mobile guides have the potential to provide personalized, context-aware, rich content to museum visitors. However, they might also affect the way visitors behave and interact. While many studies have examined novel features that these guides can provide to enhance the visit experience, few have looked into the impact that a mobile guide might have on the actual behavior of the visitors.

In this work, we analyze how museum visitors behave, with and without a mobile museum guide. The analysis is both statistical and visual. In statistical analysis, we looked at 400 museum visitors, and compared how visitors behavior changed with and without a multimedia guide. For the visual analysis, we used the logs of these visitors to visualize the visitor behavior patterns for the benefit of the museum curators. The visualizations can be seen in our CGF paper, as well as in the Museum visitor behavior system analysis  system we implemented.

Here, you can see a talk given on this topic at the ISVIS 2015 conference:



Joel Lanir


Tsvi Kuflik


Alan J. Wecker


Peter Bak, IBM Research


Joel Lanir, Tsvi Kuflik, Julia Sheidin, Nissan Yavin, Kate Leiderman, & Michael Segal (2016). Visualizing museum visitors’ behavior: Where do they go and what do they do there?Personal and Ubiquitous Computing, 1-14.   Link

Joel Lanir, Alan J. Wecker, Tsvi Kuflik, Yasmin Felberbaum (2016). Shared mobile displays: an exploratory study of their use in a museum setting. Personal and Ubiquitous Computing. Springer.  Link

Joel Lanir, Peter Bak & Tsvi Kuflik (2014). Visualizing Proximity-Based Spatiotemporal Behavior of Museum Visitors using Tangram DiagramsComputer Graphics Forum. Vol. 33. No. 3. The Eurographics Association and Blackwell Publishing Ltd.  Download PDF

Joel Lanir, Tsvi Kuflik, Alan J. Wecker, Eyal Dim and Oliviero Stock (2013). The influence of a location-aware mobile guide on museum visitors’ behavior. Interacting with Computers. 25(6), 443-460.  Link



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